Govt targets jobs through digitisation

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The Federal Government plans to leverage ongoing digitisation of the broadcast industry to create hundreds of thousands of jobs.

The Minister of Information and Culture, Alhaji Lai Mohammed, disclosed this at a meeting with the African Music Awards, led by the Head of Culture Department at the African Union Commission, Ms. Angela Martins, in Abuja on Tuesday, according to a statement issued by his Special Assistant on Media, Mr. Segun Adeyemi.

Mohammed said the creative industry, including television, music, film production, advertising, arts and culture, was capable of creating one million jobs in the country in the next three years, if properly harnessed.

He said the migration from analogue to digital broadcasting, which requires each of the 24 million television households in the country to have a Set Top Box or Smart TV, would create thousands of jobs by the companies licensed to produce the boxes.

The minister said hundreds of thousands of jobs would also be created from television production for at least 180 state channels, 30 regional channels and at least 10 national channels, catering for local music, news, film, children programming and sports that will be created once the country fully digitises its broadcasting in 2017.

Other sources of job creation, according to him, are the production of local content; the exponential increase in the production of movies, since Nollywood will move to Push and Subscription Video On Demand on the STB and online.

He listed others to include the increase in the number of writers, lighting, sound, camera and editing professionals, as well as actors; the need for wholesalers, retailers, electricians, installers to supply the market with STBs, TV sets and dongles; the massive increase in television and online advertising, as well as the need to create apps to offer goods and services and for interaction and entertainment at every level.

Source:Punch Newspaper

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